JCTA 2026 Community Grant Program

The Johnson County Tourism Authority (JCTA) allocates funds from its annual budget to award grants using lodging tax revenues to support tourism promotion and events that generate measurable overnight stays in Johnson County. An “event” is defined as a “new or existing organized festival, fair, conference, artistic performance, meeting or sports exhibition that is conducted according to a pre-arranged schedule and in which public interest is manifested”. For this grant program, while the public interest should include Johnson County residents, the principal focus should be toward those living outside Johnson County who would consider visiting and staying overnight to observe or participate. Funds are intended solely for expenses identified in the Allowable Expenses section of this Policy provided the applicant demonstrates that the activity will increase visitation, overnight lodging and/or boost the local economy.